Welcome to Platform Engineering Daily

Platform Engineering Daily

Google to use UK and EU user IP addresses for ad personalization

Published: 2026-06-18 16:17:18Source:SoftwareViews (143)

From August 3, 2026, Google will use IP addresses from UK, EEA and Switzerland users for ad measurement and personalization. It lands as the ICO weighs new consent rules, and years after Google itself called using such signals to identify devices "wrong." [...]

Share:

Note:The content and images above are compiled from online sources for reference only. We hope they are helpful. Please contact us for removal if there is any infringement.

Links